What's New in Wavo Marketing Analytics: October 2020
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Highlights include a new integration with TikTok for Business, enabling a suite of tools to visualize and measure TikTok data in real-time. Learn more about Marketing Analytics for Music →
1. See TikTok spend in the Media Mix
With TikTok advertising data now integrated into all dashboards, campaign budgets are displayed alongside other platforms in the Media Mix panel.
2. Visualize and interact with TikTok data
Key performance indicators, including comments, shares, and profile visits are now available in the KPI visualizer for you to analyze and compare over time.
3. Track pacing toward TikTok campaign goals
Easily understand whether your TikTok campaign goals are on- or off-track in the pacing chart. The solid line represents the current campaign performance, and the dotted line is the media goal target. Yellow bars represent daily performance.
