Maximizing Merch ROAS and Chart Performance with Pixels

Maximizing Merch ROAS and Chart Performance with Pixels

In the streaming era, artist merchandise is a key way for supporters to demonstrate their fandom and contribute directly to revenues for artists. This is especially relevant in light of Billboard's recent decision to allow select merch bundles (now called ‘Fan Packs’) to count towards charting and album sales. This blog post explores the concept of utilizing pixels in this context and discusses their significance within a number of use cases.

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Fan Power: Why Reaching an Artist's Core Audience Matters

Fan Power: Why Reaching an Artist's Core Audience Matters

One of the most effective strategies for creating buzz around new releases is to prioritize ‘reaching’ an artist’s pre-qualified core fans. These are the fans who are already invested in your artist's music and are most likely to take high-intent actions, such as streaming, purchasing, and sharing.

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From Pre-Sale to After-Party: Mastering the Life Cycle of Event Marketing

From Pre-Sale to After-Party: Mastering the Life Cycle of Event Marketing

From presale and announce to closeout, there are several key stages in the events life cycle and each stage demands a tailored marketing approach to achieve optimal results. In this blog, we'll discuss the best practices for each stage and focus on creative strategies that have proven successful for music marketing professionals.

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How TikTok Boosted Posts Help You Beat the Algorithm

How TikTok Boosted Posts Help You Beat the Algorithm

In this blog post, we'll explore 5 reasons why TikTok boosted posts are so effective for music marketing, and how they can help you grow your audience and connect with your fans.

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